YOKE — Creative Strategy for DTC Brands

Social media ads built on strategy, not guesswork.

The old way

Volume & hope

50+ ads a week

Media buyer on 10 accounts

Ad ideas recycled from $100M brands

Strategists hitting deadlines, not insights

Hoping something sticks

The YOKE way

Strategy & conviction

Every ad starts with customer research

Concepts built on psychology

Hooks, scripts & briefs crafted for your audience

One senior strategist who knows your brand deeply

Knowing why it works — so you can replicate it

The

system to scale your ads.

01

Customer & Market Research

Your reviews, competitors, product, and customers' actual language — studied before we write a single idea.

02

Ad Concept Ideation

New hooks, angles, and messaging targeting specific personas and pain points. Not recycled variations.

03

Scripting & Creative Briefs

Scripts, briefs, and clear direction on format, tone, and structure — ready for your team to produce.

04

Creative Direction

We direct what gets made and why — whether your team shoots it, an editor builds it, or AI produces it.

05

Performance Analysis

Data turned into creative decisions. What's fatiguing, what's scaling, what to test next.

Real results, not theory.

Packages

Find the right fit
for your brand.

Most popular

Strategy

The creative brain your brand is missing. We build the strategy — you execute it.

Includes

Customer & market research

Weekly ad concept ideation

Scripts & creative briefs

Creative direction for your team

Performance analysis & insights

Book a free strategy call

Strategy +
Media Buying

Everything in Strategy — plus we manage your ad account.

Everything in Strategy, plus

Full ad account management (Meta, TikTok, or Pinterest)

Bid strategy & budget allocation

Audience structure & testing

Campaign builds & optimization

Weekly performance reporting

Book a free strategy call

Add-on to Strategy package

About YOKE

A small team.
On purpose.

After 7 years working at the biggest e-commerce ad agencies — we realized the model was broken. The person who sold you services wasn't the person running your ads. Ad concepts were suggested because another brand ran them and they looked good. The strategists on your account were overworked and giving you ideas because they needed to hit a deadline.

We were tired of marketing mediocrity. So we built YOKE.

Our main goal is to understand your business and customers deeply, so we can speak to them directly and make you stand out from your competitors. Your ads should tell a story — one that puts your customer as the hero and your product as their answer.

Let's start building.

Your agency sends you ads.
We send you a system.

Let's chat.

Your agency sends you ads.We send you a system.

Let's chat.

Your agency sends you ads.
We send you a system.